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Tired of wasting money on marketing that doesn’t get any response?

“Finally An Easy Way To
Instantly Multiply The Selling Power
Of Your Ads, Sales Letters or Website and Maximize Your Profits Without Spending An Extra Dime On Advertising!”

Just Use The Proven Formula, The Power Words, Headlines, Email Subject Lines and Templates
And Fill In The Blanks

And You'll Instantly Have
Profit Generating Copy
That Is Guaranteed To Bring In Sales Over and Over

From: Charlie Cook.
Thursday, 8:37 a.m.

Dear Frustrated Small Business Owner/Entrepreneur:

  • Have you ever run an ad or sent out a mailing and gotten ZERO response - OR - even if the ad DID get a little bit of response ... you still got that sick-to-your-stomach feeling because you lost money?
  • Have you spent loads of time and money (more than you care to admit) driving hordes of traffic to a website, only to have your hopes dashed by a teeny-tiny number of sales and leads?

If this describes you, you’re not alone. In fact, I’ve talked to hundreds of business owners from all different industries who’ve shared this same frustration with me behind closed doors. And I’ve heard some real doozies...


• A travel agency from Florida that spent the bulk of their operating capital mailing 15,000 brochures and got just TWO inquiries.

• A property management company in Connecticut that burned through their cash running the same ad in four local papers for four months and only got ONE response.

• A company that was spending all their time and money attracting 40,000 visitors to their website each month, but only getting an average of 10 leads!

Do you sometimes want to throw up your hands
in frustration and exclaim to an uncaring world
... "Advertising Doesn’t Work???!!!"

If you’re getting these kinds of dismal advertising results, it’s easy to see why you, like so many small and medium-sized businesses, feel doomed to a life of struggling to get by:

Feeling your lot in life will always be one of cold-calling ... being a pushy “pest” of a salesperson... desperately trying to get your “foot in the door” ... waiting for the phone to ring ... sifting through tired, dead-end leads ... praying for a last-minute referral – ANYTHING that will lead to a sale and put food on the table.

It DOESN’T have to be this way!

"Writing Copy That Sells is like having a license to print money. It provided a simple formula that I could easily follow. I have been using Charlie's copywriting principles to transform my sales letters and it has really worked for me. Worth every penny!"
Bob Burnham, Expert Author Publishing

Listen to Mike

"We've seen our leads jump from 10 a week to 150 a week. In the first month using Charlie's marketing ideas we increased sales by hundreds of thousands of dollars. Highly recommended."
Mike Trowbridge, VP Marketing,, Wyndham Worldwide


"Full of solid Internet marketing tips and worth every penny! Charlie, with your well written report, I felt like I was in good hands. I used it as a constant reference companion to help me plan and build my web site."
  Bill Howe, Strategic Marketing Group

Look, if your business is (or is about to be) dried up…
…if leads are too few
…if price-shoppers are getting the best of you
…if your fees are shrinking by the second
…if “business ain’t what it used to be”
…and if you long for the days that you can leave the office, work less, make more and enjoy life ... I have great news ...

In Less Than a Week From Right Now – You Too
Could Be Getting Results Like These
From ANY Kind of Marketing You Do:

  • Websites
  • Pay-Per-Click Ads
  • Banner Ads
  • Newspaper/Magazine Ads
  • Blogs
  • Articles
  • Direct Mail
  • Brochures
  • Emails
  • Postcards
  • Yellow Pages & More!

And the Best Part? This System Works
... No Matter Your Industry ... Your Market
... Or the Economy!

Interested? Find Out More >>

A great tool to get you on track & in focus! It helped me improve my marketing campaigns and sales calls."
Kim Miller

Here’s what this is all about...

My name is Charlie Cook. And for years, I’ve been hunting down… testing… and proving little-known ways to literally force any small to medium-sized business to explode with new profit and more traffic.

And it’s paid off amazingly well. While other companies were gasping for air in 2007 - I had my best year ever and again in 2008. And the even MORE amazing part ... I was able to do it with an “auto-pilot” marketing system that only requires me to “work” 24 hours a week!

But this isn’t about me - my copywriting and advertising “bag of tricks” has brought small and medium-sized companies careening close to the edge of bankruptcy to stunning profits, in just one exciting quarter. It works when the economy’s bad, when competition has gotten murderous, even when everything else has failed miserably already.

I’m not telling you this to brag, but hopefully open your eyes to the almost unlimited income-earning possibilities when you learn...

...The One MASTER Skill That Grants
You the GOD-LIKE Power to
Produce Sales, Profits and CASH At Will

Mastering the skill of copywriting is the ultimate form of financial security in uncertain times. Ask yourself – for ANY business ... what could be more powerful than being able to sit down and write yourself a flurry of business ... to put words on a screen and create a stampede of orders coming through your website... and/or causing your phone to ring off the hook with customers ready to give you money?

Truth is - nothing is more important for your business than having the ability to create killer ads that will systematically and predictably produce leads and put your sales on “auto-pilot.”

Yet, so few business owners know how to do this ... why?

It’s probably because they think you need to be some sort of writing genius like Stephen King or John Grisham to crank out killer copy that gets major results.

It’s just not true!

You don’t need a creative bone in your body to write copy that brings home the order. Fact is - it’s a learnable skill that doesn’t require any God-given natural talent that you have to be “born with.”

Mike Simmons

Listen to Mike

"A huge help! It helped me gear my marketing to my customers needs and get a better response. Highly recommended to any and every business owner."
Mike Simmons, Owner, G M Simmons Co, Jacksonville, FL

Ready to make more money with your marketing? Start here >>

Let me ask you. Has something like this ever happened to you...?

You sit down to write an ad, but you end up staring at a blank screen - for what seems like an eternity. When you finally start typing, what you read back to yourself sounds “dumb” or “too pitchy.”


Minutes turn to hours, and you still haven’t cranked out anything that you would be willing to let someone even read ... much less run down to the local print shop and spend hundreds or thousands of dollars to have it printed and mailed!

In my 24 years of consulting with small and medium-sized businesses, I’ve seen WAY too many business owners who could be making a killing selling themselves woefully short, because they don’t have the confidence or the knowledge to write great copy on their own...

...Or they’ve tried, only to LOSE so much money on crappy advertising that they’ve “thrown the baby out with the bath water” and quit advertising altogether.

It just doesn’t have to be this way! Had they understood a few proven, tested secrets for generating response (no matter what the target market, offer or line of business), they could have just as easily turned that failure of a website, direct mail piece or ad into a set-it-and-forget-it “order-pulling” magnet” ... just by changing a few words!

So that’s why I’ve created...

“Insider Secrets to
Writing Copy That Sells”

The Ultimate System For Writing Copy To Sell More With Your Ads, Sales Letters, Brochures, Emails and Website.

No matter what your writing skill, if you can copy-and-paste, “squish together” a little of this, a little of that – you too can begin writing killer copy that gets results in a matter of DAYS ...

You’ll get over 270 pages of proven, no-nonsense copywriting secrets – PLUS... you’ll get the entire course on Audio CD so you can “internalize” these lessons and make yourself a “walking encyclopedia” of successful marketing & advertising.

You’ll learn:

  • The kind of advertising you should avoid like the plague (95% of businesses insist on doing this yet it NEVER works).

  • REAL-LIFE CASE STUDY: a “little tweak” I made to a 35-word ad that brought a small company from the brink of bankruptcy to $180,000 in new business in 3 weeks!

  • The amazing secret to getting an unlimited flow of new customers for any size business – today, clockwork.

  • How to stop “pitching” – yet make even MORE sales.

  • Little-known psychological triggers that turn prospects into customers FASTER - without resorting to nagging or trickery.

  • The A-B-C formula for determining the REAL reason your prospect is buying – tap into this and money will flow to you uncontrollably.

  • The #1 emotion you MUST tap into that makes selling almost effortless.

  • The 3 Rules of Human Nature that you must appeal to in ALL of your marketing messages.

  • The #1 Reason you’re losing 80% of your business now – and a simple, fast strategy to regain those lost sales.

  • 3 Things you must NEVER do in an opening paragraph.

  • How to target your marketing message to catapult your sales and decrease wasteful spending on ads that aren’t getting a response.

  • There are 3 Kinds of People in any market – but only two are buyers. Here’s how to attract the first two and stop losing money on the other.

  • The difference between emotional copy and logical copy - and how to use BOTH to create a wild stampede of response.

  • A little-known strategy that will get your prospects to think of you as a “concerned friend”... and sell more of your products and services than you ever imagined.

  • My EXACT formula for Writing Killer Copy: This is the same 1-2-3 system I have used to write every article and every sales page on my site generating millions in sales.

  • The 3 Critical Elements that ALL Sales Letters must contain – DO NOT mail, publish or do ANYTHING without these in place.

  • So - you have a GREAT product or service in the perfect market...and it’s still not selling? A simple trick to pinpoint the problem with laser-like accuracy and increase sales practically overnight.

  • Magic Words That Bring You Riches: it doesn’t matter what you sell, to what market...use these time-tested proven winners to increase response.

  • Six “I Can’t Believe These Are FREE” Online Tools you can use to discover what words are PROVEN to draw prospects to you like metal shavings to a magnet.

  • How ONE change to an ad (that took a split second to make) increased my opt-ins by 35%.

  • The #1 Mistake that 95% of businesses make when writing headlines – this is “death on a stick.” Don’t EVER do this.

  • 6 Critical Questions you must ask about your headline before you EVER allow it to end up on your site, sales letter or any other marketing piece.

  • The Lazy Man’s way to come up with killer headlines all day, every day.

  • The 2 Biggest Motivators for people to buy now...and the one that outsells them all.

  • This form of writing made me over $500,000 last year...and it wasn’t writing sales letters or books. BONUS: I’m including 5 examples of what I’m talking about...and you’ll see how easy it really is.

  • My Simple 5-Step System that guarantees the articles you write will make you money.

  • The entire word-for-word text of an article that made me $10,000.00 every time my affiliates used it in 2008.

  • An Easy 7-Step System for getting inside your prospect’s head so deeply that when they he reads your sales letter, he’ll think you’ve been hiding in his closet!

  • What “situational writing” is and how it can hypnotically suck your prospect in and make him feel like you know exactly what he’s going through.

  • My “EZ-as-Pie” Sales Letter Blueprint for writing kick-butt sales letters in minimum time...even if you’re a total beginner.

  • My Secret “Red Light/Green Light” Technique for CRUSHING “writer’s block” ... allowing anyone to write killer copy in half the time.

  • ADVANCED STRATEGY: the amazing secret to “channeling” the greatest long-dead copywriters of all time and actually write like you ARE them.

  • Copywriter’s Cheat Sheet - keep these 13 key copy reminders within your reach and you’re sure to crank out winners every time.

  • How to create offers so irresistible your customers will actually be scrambling over one another to buy!

  • A copy-and-paste list of questions you can use over and over to get glowing testimonials you can use in your marketing again and again.

  • How to create a demand for your products and services – even when your prospects don’t even know they need what you sell.

  • How to craft a killer guarantee that will melt any and ALL resistance.

  • The Secret to Writing a Guarantee so shocking that it will make your competitors think you’ve lost your mind (as you laugh all the way to the bank).

  • The 7 Critical Elements of ANY advertising campaign – follow to the letter and success is assured...leave one out and it will TANK.

  • How to know WHERE and WHEN to advertise for maximum results.

  • The trick to making Ezine ads pay ... with real-life ads that have generated tens of thousands of dollars like clockwork for me.


"Charlie, you've packed a ton of easily digestible and immediately actionable information into this book. Any entrepreneur, small business owner can follow this step-by-step strategy for success."
Scott Allen, Entrepreneurs Guide

Interested? Find Out More >>

This Is The Secret to Resolving ALL of Your Marketing
& Advertising Problems FAST & FOREVER

This is the MOST important program I have ever put together. Why? Because the ability to write copy that sells could easily create a sales breakthrough for ANY business. For the same amount of effort, just changing the words can lead to FIVE TO SEVEN TIMES BETTER RESULTS!!!

Imagine ... what would it be like hearing the phone ring all day, every day from people who insist on doing business with you? Or seeing your inbox jammed full of orders every hour of every day? Having a business that ran virtually by itself, freeing you up to take 12+ weeks of vacation, work 3-4 days a week, work at home when you want to...and STILL make double, even TRIPLE, what you’re making now?

If you have finally come to the conclusion that it’s time to GET SERIOUS about achieving the REAL “American Dream” of owning a business that supports your ideal lifestyle – instead of having a JOB that owns you - then learning to write copy that sells is the way. Nothing else has the PROVEN potential of blowing the lid off your income – in a matter of months, not years. Nothing.

“But I’m Busy. I’m Not a Writer and Don’t Plan to Be.”

You may be looking at this thinking “I would LOVE to get much better results from my marketing, sure, but I just don’t have the time for this.” I understand. You have a business to run; customers, employees, vendors and more to deal with. You don’t seriously see yourself doing any writing any time soon.

Instead, the beautiful thing is that you can buy this and GIVE it to an employee or a freelance copywriter. It would take you about one evening to familiarize yourself with the fundamentals so you make sure you hire the right copywriter, or so you know a good marketing piece when you see one. The best part - you don’t have to write the copy yourself.

“How Is This Different From All The Other
Copywriting Courses Out There?”

Most of the copywriting courses I’ve seen (I’ve purchased many myself) are designed to teach copywriters – NOT busy business owners. I had my own clients in mind when I created this course.

You see, thousands of copies of my other marketing and sales training manuals have been bought and used by executives, managers and trainers at hundreds of Fortune 500 companies including AT&T, Merck, Chevron, IBM and Boeing as well as by marketing professionals, individuals and entrepreneurs.

This course is designed to give the busy business owner the simple steps that create fast results. No “psychological theory” or other mumbo-jumbo. Just proven, take-it-to-the-bank, copywriting techniques that work, period.

“Ok Charlie, How Much???”

Not as much as it should be. Think about it. I don’t know how much you’ve invested to learn the skills required in your profession, trade or business thus far…but I guarantee that when you apply the proven copywriting techniques I teach you in this course, you will possess more moneymaking firepower than having an MBA or PhD combined.

So for that kind of highly specialized skill, I would have every right to charge more than a college course, right? Heck, in theory I would have the right to charge more than an entire college education! But you can breathe easy. I’m not going to charge you the $100,000 or more it would cost you to go to college (although this one skill is arguably worth more in sheer dollars and cents). I’m not even going to charge the $400-$500 or so it would cost you to take a single college course. In fact...

For a limited time, I’m only asking
for a one-time investment of $269

Let that sink in for a moment. What would it mean to you if you could - using the secrets I reveal - double your response rates? Remember ... your advertising costs will stay the same - that means you get TWICE as many customers for the same cost.

What if you could double or triple your email opening rate? Your click-thru rate? What would that mean to your bottom line? How much is that worth to you? Thousands of dollars a month? Tens of thousands?

And just think – once you know HOW to do this, you can do it OVER and OVER again, for the rest of your life ... and even get BETTER over time! Is it even possible to put a price tag on this? When you think of it this way, $397 $269 sounds, well ... ridiculously small. So the natural question is...

“Why So Little?”

Frankly, it’s because I believe that small and medium-sized business owners in this country need a break. It wasn’t so long ago that I was in your shoes, wondering if you’re going to be able to pay the bills...make the stinkin’ IRS and still somehow be able to feed your family at the end of it all.

So I won’t be “greedy” and allow small business owners to scrape by with average or below-average advertising results, when I know that I hold in my very hands – THE ANSWER. In fact, I’m going to take it to the next level and give you...

Special Bonuses For Immediate Action:

Even though the content of this course stands on its own and is worth every penny, I’ve decided to sweeten the pot a bit with these limited-time exclusive bonuses:

  • BONUS #1 The “Make-It-Easy” Pre-Write Checklist ($49.95 Value ... yours FREE)

    Just one “slip-up” can cripple the response to an otherwise powerful sales letter. This short checklist allows you to make doubly-sure you don’t leave out a critical element in your copy. Anytime you need to write, just pull out this list of questions and fill in the blanks. You can sleep at night knowing that you’ve covered all the bases, and your sales letter has been “optimized” for maximum response from the get-go.

  • BONUS #2 Power Words That Sell ($129.50 Value ... yours FREE)

    If there were magic words that would GUARANTEE response that you could use in almost ANY sales letter, ad, website or other marketing piece, you would want to use as many of those words as you could in EVERY sales piece you wrote, right?

    You betcha. In fact, you’d be a fool not to! Here is my personal list of 525 power words …frighteningly potent phrases that have been proven time-and-again to melt resistance and create a firestorm of response. Simply insert into any ad and go from ho-hum to WOW in seconds!

  • BONUS #3 Killer Headlines That Make the Sale ($197.95 Value ... yours FREE)

    FACT: the headline will make or break ANY ad. If your prospects don’t get stopped in their tracks by the headline, they won’t read the rest of the ad. That’s why most professional copywriters labor intensely over the headline.

    To shortcut that grueling process for you, I spent days delving deep into my gigantic library of the best-performing ads of all time to compile this one-of-a-kind “headline idea generator.” Now there’s no need to strain your brain to come up with a killer headline, when you can simply tap the proven, time-tested headlines of some of the greatest ads ever written.

    Simply change a few words to customize to your audience, and you’ll look like a seasoned copywriting pro in seconds. 
  • BONUS #4 Four of the Best Sales Letters Ever Written
    ($169.95 Value ... yours FREE)

    Nothing is more frustrating than sitting down at the computer to write an ad and not knowing where to begin. Fact is, all seasoned copywriters NEVER do this. Instead, they “get in the flow” by having at their fingertips some of the greatest sales letters ever written.

    With this collection, you’ll have 4 very different letters that were mailed to very different audiences. However, they have one thing in common: they were mailed in the MILLIONS of pieces at a time – and they were mailed for YEARS unchanged. Why? Because they were PROVEN money-makers – generating MILLIONS upon MILLIONS of dollars for their companies.

    In fact, this collection includes The Best Selling Ad In the History of the Universe – ONE letter that sold over a BILLION dollars worth of a $20 product!! 

    By simply copying the “flow” of these blockbuster classics and applying them to your business, you could instantly addthousands to your bottom line.

Plus, there’s more! I’m even throwing in this...

  • BONUS #5 How to Write Instant Cash Copy - Audio Interview with Dan Lok ($97.00 Value ... yours FREE)

    “The Astonishing Secrets of a Copywriting Rebel Who Was Forced to Create Killer Ads ... Or Die!!”

    What would you do if the only possible way for you to make money was to write a sales letter that generated sales…or else?  Well…that’s how Dan Lok’s career as a copywriter started. As an ‘unproven’ rookie, he told his clients that if his ads didn’t sell, he didn’t get paid! Yet, in 7 years, Dan’s sales letters have sold over $20 million dollars of revenue for his clients.

    Here's just a sliver of what this 45-Minute interview delivers:
  • The single most important thing you MUST do before you write a word - neglect this and you're leaving a bundle of money on the table!

  • The fastest and easiest way to creating a sales letter known to mankind! A simple copywriting trick that can add up to 20% to the pulling power of your sales letters! 

  • An amazingly simple way to neutralize prospects' suspicions in an instant so they can't wait to whip out their credit cards and buy whatever you’re selling!

  • 4 “killer” headline templates -- adaptable to any business -- to get your advertising response to soar like a Boeing 747.

  • "Magical" methods to arouse attention and buying desire in your prospects and keep them under your spell until you make the sale!

  • The secret copywriting formula that's creating astonishing results for my clients! (You'll conquer the Internet marketing world as you use this material!)

  • How to program your neural pathways with the ability to consistently write a sales message that has the power to "suck" money into your bank account!

  • How to make your writing come "alive" in the mind of the reader. (It's pathetic how many sales are lost by neglecting this super-powerful persuasion technique!)

  • BONUS #6 The 22 Hot Buttons That Get People To Buy ($89.00 Value ... yours FREE)

    Wouldn't it be great if making money was as simple as pushing a button? Well it can be when you know which buttons to push to prompt your prospects to pull out their credit cards or their checkbooks and spend their money with you. Find out the top 22 ways to get people to spend in this 50-page essential resource and see your profits grow.
  • BONUS #7 30-Minute Phone Consultation One-on-One With Charlie ($400.00 Value ... yours FREE)

    Once you've read the course and want to know if your copy is optimized for sales, what do you do? Included with this copywriting course, you get 30 minutes with Charlie. You can use it to review an ad, your website, a sales letter. Note: given Charlie's busy schedule and the time involved in providing these, this one-on-one consultation may be removed from this offer at any time.

Claim your copy >>

Okay, maybe there’s still one thing you’re left wondering...

“Is There a Guarantee?”

Yes, in fact I’m so confident that you’ll be bowled over by this unique material that I’m offering you an unheard of guarantee:

My reputation is at stake with each copy of the Insider Secrets to Writing Copy That Sells, so to make your buying decision a no-brainer here's my Three-Part No-Risk Money-Back Guarantee:

Three-Part Guarantee

100% Return On Investment

My usual 30-day unconditional money-back guarantee has been extended to 90 days. That way you’ll have plenty of time to dive in and thoroughly check out the copywriting profit secrets my book contains. And, if for any reason, or no reason at all, you’re not “blown away” by its contents, simply write to me at my address below… and… I’ll send you a full and fast refund on every dime you paid. No excuse needed. No questions or hassles.

Best in Field Guarantee

We guarantee this is the best course on how to increase the effectiveness of your copy to help you increase your return on your marketing collateral. If you find a better one, just send us the order confirmation from the course you purchased, return the product and you'll get a full refund.

Charlie's-Out-Of-His-Mind Unbeatable Guarantee

If you don't more than triple the cost of your investment in one year, I'll refund you your money and pay you $400 out of my own pocket. That's right. If you apply these strategies, and put the tactics I'll show you in your personal copy makeover session to use, I personally guarantee that you'll more than triple your investment within the year.

I'm giving you hundreds of ideas you can put to use right away and it should be simple for you to triple the cost of your investment.

My book either delivers on everything I’ve told you about on this website… or… it’s yours to keep… for free!

Yes, I'll send you a 100% refund and $400 check.

Just send me your URL and proof that you tried at least 5 out of the 100s of ideas in the course, as well as proof of the results you achieved showing the gain in sales (or lack thereof) and I'll refund your purchase price in full and pay you $400 and you get to keep the book.

If you don't completely agree that this course and the ideas in it are worth thousands of dollars in potential profits, or if you just decide not to use it at all... you can return it at any time and get a full refund of the purchase price.

This guarantee is written for the 99.5% of people who are honest, but wisely skeptical -- not for the one or two people who will try to take advantage of it to get the course without paying.

How can we offer an incredible 3-part guarantee like this? The ideas and strategies in it are so good that only a few people have ever taken advantage of it.

As you can see in our testimonials, most people see their profits grow so fast when they start applying these strategies they are delighted and wouldn't send back the course if you paid them thousands of dollars.

You may have looked at other copywriting courses that offer a guarantee. Some even include a "100% money-back guarantee". But so what? You're still taking the risk when you place your order. When you purchase the Insider Secrets to Writing Copy That Sells, I'm the one taking the risk. If it doesn't deliver, I'm the one who ends up out-of-pocket, not you.

Get Started Today and Start Seeing
Profitable Results Tomorrow

Total Value = $1,212.35
Your exclusive price $269
Order Here

Prefer to pay in two installments?
Click here to pay 2
monthly payments
of $149 each >>

Now if you’re ready to discover exactly what it takes to put words on paper or on a computer screen and have people send you money anytime you want, it’s time to get started by clicking here.

Don’t kick yourself later for not taking action. The next move is up to you.


Charlie Cook

P.S. If you’ve had all you can stand of the ad agencies, yellow page reps and other so-called advertising ‘experts’ who sell you ads that don’t work, then educate yourself. It’s time to stop being an advertising victim. The sooner you learn how to write killer copy that sells, the sooner you will start blindsiding your competitors like a giant marketing-savvy wrecking ball.  They’ll never know what hit them.

P.P.S. When you make the investment today in “Writing Copy That Sells," you’ll get the HUGE 280-page manual, 5 audio CD’s, plus, for a limited time, you’ll get all 7 of the incredible bonuses. Don’t wait. These bonuses could disappear at anytime, and won’t be made available again. And remember – you’re at NO RISK, since you’re covered by my Three-Part No-Risk Guarantee. So what are you waiting for? Get started writing killer copy today!


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call 1-800-795-1858

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Old Greenwich, CT

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