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Finally a Simple System to
Attract More Clients Every Month,
Increase Sales and Sell More to Existing Clients
With Less Effort...

To Make Your Business a Huge Success.


If you are a small business owner, independent professional or in charge of marketing... in just a few days you could be attracting more clients to your business with this strategy and these ideas.

Want to increase your sales and profits? Discover a simple and reliable marketing system to increase your business by 50% or more within months.

"I'll show you exactly how to
be as successful as the following
small business owners."
includes 5 bonus sections
if you order today

"My business has grown by 50% in the last two months. I've had to add two more trucks to handle all the new business we're bringing in since I started using the marketing principles and ideas in your book. Highly recommended."
 
Donald Monroe, Monroe's Plumbing

Listen to Jodi

"I've gotten more business in a month than I anticipated getting in the whole year, after using these principles in my marketing. I had no idea that my business could be so much more successful by making such small changes to my daily approach. This guide, in and of itself, should be a prerequisite to any individual looking to start a business. Well worth the investment!"
 
Jodi Salisbury, jsgraphicdesign.com

"The most practical applications of any small business marketing system I've ever read. I was able to put your ideas to use immediately. It helped me target my market and improve my advertising. I'd strongly recommend it to any small business owner as well as other UPS stores. Definitely worth the money!"
 
Shawn Cochran, UPS Store owner

Listen to Cliff

 
Cliff Brake"Instrumental in making my business a success. As an engineer, marketing has always been a mystery. Charlie's marketing tools have helped me to understand marketing in a practical way. They are GREAT!"
 
 
 Cliff Brake, Bec-Systems

Hi, I'm Charlie Cook.

If you are like most small business owners, you are good—if not great—at satisfying your clients, but you could do a better job at attracting attention, getting more clients and growing your business.

At some point you've realized that if you want to reach the next level with your business, you will need to improve your marketing plans but you're not sure what to do first or which strategies and tactics really work. Now imagine you had a clear understanding of how to market your services and products to increase sales.

Imagine you had a proven marketing system and marketing strategies guaranteed to help you increase leads and sales.

Would you continue marketing your business the same old way or would you use a strategy that brings in more prospects and more clients each month? Would you wait to get the marketing solution you need and watch even more potential sales slip by?

If you're serious about growing your business I'm sure you'd like to discover the marketing system you can use to make 50% more this year. If you earned $100,000 last year, you can use these marketing ideas to make $150,000 or more. If you made $200,000 last year you could be making $300,000 or more this year.

"These marketing ideas work! I’m getting many more calls and new clients since I started using the ideas from Highly Effective Marketing in my ads and mailings. I highly recommend it to anyone who wants to improve their marketing plans and sell more. "
 
Myra Shelton, Realtor

"An absolute must for anyone serious about business. 'Highly Effective Marketing' provides a great mix of practical advice and theory. I’d recommend it in a heartbeat to new and existing entrepreneurs, business coaches, students, and publicity specialists. Excellent marketing tool!"
 
Rick Dunn, SCORE, Counselors to America's Small Business

You can become an expert marketer and attract
many more clients.

Whether you provide consulting services, coaching, tax advice, sell phone systems, or provide catering or computer services, the approach mapped out in Highly Effective Marketing can help you attract many more clients.

Marketing doesn’t have to be an onerous task. If you are tired of dead end activities or dislike selling, the key concepts and strategies provided in Highly Effective Marketing will help you pull in a steady stream of new clients and increased profits.

The Insider Secrets to Highly Effective Marketing Will Show You How To:

 Increase the response to your marketing efforts.
 Avoid wasting time on unproductive tactics.
 Make networking actually work to grow your business.
 Have more qualified prospects contact you by email and call you.
 Turn more of your prospects into paying clients and customers.
 Generate a steady stream of referrals
 Find new business opportunities that could double your income.

Listen to Mike


Mike Simmons
"A huge help! It helped me gear my marketing to my customers needs and get a better response. Highly recommended to any and every business owner."


Mike Simmons, Owner, G M Simmons Co, Jacksonville, FL

For my money, Highly Effective Marketing is an outstanding resource. It has been a big help in keeping my marketing plan focused. I’ve got yellow stickies on almost every page marking useful ideas. While I’d recommend it to anyone who wants to grow their company, for now I’m hanging onto my copy like a bible.”
 
Janet Noble, Medical Records Management, Fastchart

Click here to view the table of contents

What's Holding Your Business Back?

Once you have Highly Effective Marketing:

  • More and more qualified prospects will seek you out.
  • Marketing will be more natural, and fun.
  • People will think of you as the expert to call.
  • A higher rate of prospects will become paying clients.
  • Existing and past clients will provide more referrals.
  • You'll have a competitive advantage over others seeking the same business.
  • Your acquisition costs per client will go down.
  • You'll enjoy the tangible and intangible benefits of having people seek you out for your help and advice.
  • Your marketing plans will result in increased business.

Interested? Click Here >>

Where Can You Discover Marketing That Works To
Attract More Clients?

Highly Effective Marketing will help you jump start or revitalize your marketing efforts. It's packed with ideas that will create an immediate and positive transformation from business-as-usual to the business success you’ve always dreamed of. Not only the key principles you need to know but you'll have hundreds of effective marketing and sales techniques specifically for the independent professional and small business owner.

"It's clear, concise and filled with examples for the service provider and small business owner alike. 'Highly Effective Marketing' is a must have for any service professional. I'll definitely be recommending it to all my clients."
 
Ellen Britt, PA-C, Ed.D., Personal Coach

"An invaluable resource to helping bring in more customers. Over the past 3 years, I've read everything about marketing I could get my hands on to help me get people in the door. I'm only on page 30 of your small business marketing manual and you've already changed my thinking about marketing, giving me step-by-step instructions on how to market my business and marketing tasks I should be doing but didn't know how to do.
 
Your manual is the best book on the subject!."
 
Melissa Cormier, Get Framed

Click here to view the table of contents

Why Should You Get This?

Most books on marketing are about tactics that everyone already knows. What they don't include is the simple and coherent set of marketing strategies that really work for independent professionals and small business owners.

"All of your marketing ideas work and boy...do they work! Here’s one of the results. A reporter for the LA Times just stopped by to write an article about us which is scheduled for this Sunday, our one year anniversary. I couldn’t ask for anything better."
 
Nannette Keegan
, Home Furnishings

"Charlie, your marketing manual has helped get my new business off the ground. Great clarity! I’ll be back to buy your other marketing manuals."
 
Henry Coe, Marketing Consultant

It's written for you!

Highly Effective Marketing is for service professionals and small business owners. It will help you develop a marketing plan step-by-step and includes hundreds of ideas you can immediately apply to build your business.

Want to grow your business? Click Here >>

It's based on a proven strategy.

The concepts mapped out in The Insider Secrets to Highly Effective Marketing have been tested over the last twenty years, enabled me to successfully build an internet business in just two years and sell it for an outrageous profit. The same strategies and techniques have helped many others grow their online and offline businesses.

"Charlie, you've packed a ton of easily digestible and immediately actionable information into this book. Any small business owner or sole practitioner can follow this step-by-step strategy for sales success."
 
Scott Allen, About.com Entrepreneurs Guide

"A great tool to get you on track & in focus! It helped me improve my marketing campaigns and sales calls."
 
Kim Miller

To avoid the common mistakes most independent professionals make in marketing their products and services you can . . .

. . . discover the principles and strategies to leverage your expertise. You could send out a million emails or postcards to prospects, but without applying the strategies in Highly Effective Marketing, your mailing could be largely ignored or worse, push prospects away.

Interested? Click Here >>

What's In The Insider Secrets to Highly Effective Marketing?

The 180+ page book is organized around the five fundamental marketing principles you need to apply to grow your business. (No, it isn't 300 pages long. It is written for the people like you with limited time, who want the key ideas they can use without fluff. My editor and I spent many long hours working to make the manual succinct and usable.)

The marketing guide contains the same principles and ideas that my clients pay much, much more to have me teach them on a one-to-one basis.

Each chapter includes key concepts, questions to help you apply these core concepts to your situation and a host of ideas to put to use. Each section ends with a summary of the main points.

Table of Contents

I: How to Set the Stage for Success
To get ahead, you first need to decide where you’re going. You’ll define your values, commit to measurable goals, and learn how to overcome the obstacles that jeopardize your success.

In this chapter, you’ll discover …

  • The steps you need to take to create your marketing system
  • How to define and reach your marketing goals
  • Which marketing techniques work – and which don’t
  • How to focus on your most profitable niche markets
  • The barriers to your success and how to overcome them
  • How to enjoy marketing and growing your business
    and much more…

II: Your Marketing Strategy
There are 5 key principles that form the heart of your marketing strategy; your plan for success. Ignore them at your peril. Follow them all the way to the bank.

1. Start with the Client Take a problem solving approach to sales and you’ll earn a steady stream of hot prospects, grateful clients, and vocal evangelists for your company. Find out how to…

  • Provide the products and services your prospects not only like, but consider indispensable
  • Explain what you do in a way that clearly articulates your value and makes you memorable
  • Identify the key words and phrases that attract your clients and motivate them to contact you
  • Stop selling yourself like a used car salesman and start building relationships that reinforce your value

2. Targeting Your Market Niche Stop trying to be all things to all people - and still have nothing to show for it. Find out how to…

  • Stop wasting time and effort and start getting the clients you want - the ones that help you make money
  • Time your marketing to coincide with why, how and when your best prospects buy
  • Dramatically increase the positive response you get from your marketing efforts
  • Write sales letters that get you the meeting with an attentive prospect who’s genuinely interested in your product or service

3. The Secret to Demonstrating Value Find out how to persuade your prospects that yours is more than a solution; it’s the best solution. Discover how to…

  • Capture prospects' attention, win their hearts, and get them coming back to you on a regular basis
  • Turn current clients into long-term, loyal clients 
  • Increase revenue from satisfied clients by asking for referrals
  • Become a trusted advisor to your prospects and clients

4. Explode Your Network The larger it is, the more prospects and clients. I’ll tell you how to…

  • Add hundreds of qualified prospects to your network each week
  • Convert prospects into a roster of profit-building clients
  • Collect testimonials from happy clients and build trust
  • Negotiate win-win alliances that increase business for little or no cost.

5. Building Relationships Maintain frequent contact with your prospects and customers, developing the familiarity and trust that develop your business. Discover how to…

  • Use one simple (and inexpensive) tactic that will dramatically increase your conversion of prospects to clients 
  • Get positive press and attention for your firm for almost nothing
  • Attract clients who respect your expertise and clamor for your services
  • Mine your database of prospects for marketing “gold” that will help you generate more leads and close more sales 

III: Marketing Tools and Ideas Learn Why, how and when to use the complete spectrum of marketing techniques that, together, can have the maximum affect on your business.

In this chapter, you’ll discover…

  • Which marketing tools that work and which to avoid
  • How to use your Web site to automatically capture hundreds of qualified leads
  • Methods that persuade Web visitors stay on your site longer and keep coming back
  • How to help the search engines give your Web site top placement
  • To systemize your marketing plan for optimum effect, without hiring additional staff
  • Ways to integrate your marketing messaging in all your company’s activities.
  • New ways to listen to clients and learn more about their needs 

I love it. I recently received your Highly Effective Marketing and I am already using your ideas in my sales letters with great success."
 
Debra Brunetti, Graphic Designer

"An excellent investment. Full of solid ideas that helped me structure my marketing while avoiding wasting time and resources. Along with your Creating Web Sites that Sell web marketing manual, it has become a part of my marketing library. Highly recommended for small business owners."
 
Wendy Gordon, Web Publisher, www.thegreenguide.com

Want More Clients? Click Here >>

And If You Claim Your Copy Today, You'll Get These 5 Bonus Sections...

• 

Bonus #1: How to Write Your Marketing Plan
Use these 4 simple steps to creating your blueprint for success by defining goals, detailed objectives and measurable benchmarks.
($20.00 value... yours FREE)

You’ll discover …
  How to write a plan that helps your grow your business.
  How to identify objectives that you can achieve.
  How to know which parts of your marketing are working and which aren’t.
  Which marketing tools are right for your business and how to test and evaluate your efforts for maximum return.
  How to generate a steady stream of clients by creating and tracking your personalized system of marketing activities. 

• 

Bonus #2: The Ultimate Marketing Checklist
55 Key Marketing Activities to Help You Succeed
($25.00 value... yours FREE)

• 

Bonus #3: Marketing Secrets Teleseminar
Discover the answers to the most common marketing questions asked.
($30.00 value... yours FREE)

You'll discover:
 What’s the most effective way to differentiate your business from the competition?
  How can you use articles to drive traffic to your site and capture leads?
  What’s more powerful: Pay Per Click ad campaigns or optimized Web sites?
  How can you successfully market to senior executives.
  What’s considered a good click-through rate and how to get one?
  How to evaluate a good email list for generating leads and how to build your own?
  What’s the most effective and efficient way to reach more prospects? Ads or direct mail?
  How do the pros write print ads that generate sales?
  How can you reduce the sales cycle and get you faster from “maybe” to “yes”
 When should you consider discounting to spark more sales?
  And what’s the single, most important tactic that will double your sales…and much, much more.

Bonus #4: What Motivates Prospects to Buy
Find out the secret to what prompts people to buy, it's not what you think it is.

($15.00 value... yours FREE)
Bonus #5: Putting Your Marketing Plan Into Action
Take these 10 steps to get started and quickly begin to attract more clients.

($17.00 value... yours FREE)
Print, Audio and Digital Versions    

For Your Convenience You'll Receive The Insider Secrets to Highly Effective Marketing in Three Formats

1. Digital Version. Within seconds you'll be downloading this priceless information onto your computer so you can put it to use immediately and start seeing results.

2. Print Version. A print version in a 3 ring binder (8 1/2 x 11") will be shipped to you priority mail. You don't have to read the manual on your computer or tie up your printer. You'll have a hard copy to read and add notes to.

3. Audio Version. Not everybody has the time or inclination to sit and read everything they need to but many have time in the car. When your order is shipped to you you'll receive 4 audio cds of Highly Effective Marketing to listen to with the cd player in your car, laptop or home.

You can use this marketing tool as a step-by-step guide to creating and implementing your marketing strategies. Or you can use it as a resource for marketing ideas to augment your existing business plan or to give you inspiration when you get stuck. Hundreds of ideas are included, clearly organized to help you implement the essential principles.

What Does It Cost?

Normally 'The Insider Secrets to Highly Effective Marketing' sells for $249. Your cost if you order today, EXCLUSIVE $195!

Plus You 5 Special Bonus Sections valued at $107.00 – For FREE!

Total Value $356.00, Your EXLUSIVE Price - $195

What Is It Worth?

I know that $195 may seem to you like a lot to pay, but once you have this marketing tool you will find your business growing, guaranteed. Once you start applying "Highly Effective Marketing," you'll attract many more new clients each month.

What would that be worth to you? For some of my customers a new client is equal to $200 in additional profit; for others, each new client earns them an additional $20,000.

?

"A must-read for aspiring and established business owners. It provides a clear road map for professionals who want to grow their business and increase their profits."
 
Lynn Terry
, Internet Marketer & Publisher, SelfStartersWeeklyTips

Your investment in this marketing guide will pay off in a dramatic increase in profits as you implement all of the key principles and many of the hundreds of marketing ideas.

Interested? Click Here >>

How To Claim Your Copy

Click on the links provided to go to the secure ordering page. Complete the form, making sure to include your correct email address and pay with your credit card.

Once your order has been completed, you’ll receive the PDF file of
The Insider Secrets to Highly Effective Marketing within a few minutes.

Do you get a guarantee?

You'll be protected by my three-part guarantee

Like all of my marketing books, this one is packed full of ideas you can immediately put to use and pay back your investment within days. I know you’ll quickly see what a great investment you’ve made in yourself and your future.

My reputation is at stake with each copy of the Insider Secrets to Highly Effective Marketing, to make your buying decision a no-brainer here's my Three Part No Risk Money-Back Guarantee.

Three-Part Guarantee

Part 1: 30-Day Money Back Guarantee
No explanation needed. Just say you want a refund, return the report and I’ll give it to you - no questions asked.

Part 2: 100% Return On Investment
My usual 30 day unconditional money back guarantee has been extended to 90 days for this report. That way you’ll have plenty of time to dive in and thoroughly check out the selling secrets my report contains. And, if for any reason, or no reason at all, you’re not “blown away” by its contents, simply return the report with a note to me at my address below… and… I’ll send you a full and fast refund on every dime you paid. No excuse needed. No questions or hassles.

Part 3: Charlie's-Out-Of-His-Mind Unbeatable Guarantee
If you don't more than triple the cost of your investment in one year, I'll refund you your money and pay you $200 out of my own pocket. That's right. If you apply these strategies, I personally guarantee that you'll more than triple your investment within the year. I'm giving you hundreds of ideas you can put to use right away and it should be simple for you to triple the cost of your investment.

My report either delivers on everything I’ve told you about on this website… or… it’s your’s to keep… for free!

Yes, I'll send you a 100% refund and $200 check.

Just send me your proof that you tried at least 5 out of the 100s of ideas in the course, as well as proof of the results you achieved showing the gain in sales (or lack thereof) and I'll refund your purchase price in full and pay you $200 and you get to keep the report.

You don't have to use the strategies in this course to get the refund, just to get an additional $200 check and keep it for free.

If you don't completely agree that this course and the ideas in it are worth thousands of dollars in potential profits, or if you just decide not to use it at all... you can return it at any time and get a full refund of the purchase price.

This guarantee is written for the 99.5% of people who are honest, but wisely skeptical -- not for the one or two people who will try to take advantage of it to get the course without paying.

How can we offer an incredible 3 part guarantee like this? The ideas and strategies in it are so good that only a few people have ever taken advantage of it.

As you can see in our testimonials, most people see their profits grow so fast when they start applying these strategies they are delighted and wouldn't send back the course if you paid them thousands of dollars.

You may have looked at other marketing and sales courses that offer a guarantee. Some even include a "100% money-back guarantee". But so what? You're still taking the risk when you place your order. When you purchase the 'Insider Secrets to Highly Effective Marketing', I'm the one taking the risk. If it doesn't deliver, I'm the one who ends up out-of-pocket, not you.

Fair Enough? Click Here To Claim Your Copy >>

About Charlie Cook

The Insider Secrets to Highly Effective Marketing is written in Charlie Cook's concise, well organized, easy-to-read and helpful style, like his newsletters and other books. Thousands of copies of his training guides have been bought and used by executives, managers and trainers at hundreds of companies including Fortune 500 companies such as AT&T, Merck, Chevron, IBM and Boeing.

His marketing articles and tips have appeared in hundreds of online and print publications, including regular appearances in "Sales and Service Excellence", "Money n' Profits" and "BusinessWeek Online".

Charlie is president of In Mind Communications, LLC. For the past twenty years he has been consulting with business owners and senior managers to help them manage their time, attract more clients and grow their businesses.

Ready to Get More Clients and
Grow Your Business?

Yes, I want to discover how to grow my business with
The Insider Secrets to Highly Effective Marketing
written for service professionals and small business owners. I want to receive the essential marketing strategies and tactics I can use to attract all the clients I want.

Order Here

Total Value = $356.00
your exclusive price $195

Thank you for your interest. I know you'll find ideas you can use to improve your marketing and your business.

Sincerely,
Charlie Cook
Charlie Cook
helping you attract more clients and be more successful

The Marketing Response Expert & Author of
Highly Effective Marketing

Remember that you get The Insider Secrets to Highly Effective Marketing to put to use to grow your business and 5 bonuses... but only if you take action and claim your copy now. So, hurry -- time is ticking! You've got nothing to lose and everything to gain!

P.S. Click Here if you've decided NOT to purchase The Insider Secrets to Highly Effective Marketing >>

 
If you provide services of any kind, whether you're a small business owner, financial consultant, legal guru, marketing professional, realtor, or other type of service provider,
this is for you
.
Charlie Cook

Order Now! Questions? Email or
call 1-800-795-1858

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Old Greenwich, CT 06870

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